Digital Marketing / SEO
Brand Growth Expertise
I have a proven ability to enhance brand visibility, drive traffic, and increase conversion rates through the strategic implementation of SEO, SEM, SMM, email campaigns, and targeted content creation. My expertise lies in optimizing digital marketing strategies to reach and engage the target audience, leveraging data-driven insights to fine-tune campaigns for maximum impact. By continuously monitoring performance metrics and staying updated on the latest industry trends, I ensure that each marketing initiative not only meets but exceeds business goals, resulting in sustained growth and a strong online presence.
Below are the summary of the strategies I use when it comes to digital marketing.
Search Engine Marketing
Using keyword research tools to find relevant keywords that the target audience is searching for and try to evaluate their competitiveness.
I clearly define the goals, determine the budget for the campaign and organize the keywords.
With the keywords in mind, I decide on the appropriate ad format and create the ad copy, while utilizing the ad extensions like callouts, etc.
I use clear CTAs and fast loading times on the website. Also, I ensure that each ad directs users to the appropriate web page.
I decide whether to use manual or automated bidding.
I setup Google Analytics tracking for monitoring of the ad campaign. Finally, I launch the ad campaign, which I continue to analyze and optimize.
Search Engine Optimization
I identify the target keywords and evaluate the competition for each keyword.
I develop unique title tags and meta descriptions, use appropriate header tags, structure the URL, create high-quality contents, optimize images and create network of internal links.
This is done by optimizing the website loading speed, ensuring the website is fully responsive, creating and submitting an XML sitemap to search engines.
This involves the regular creation and updating of high quality contents with images and infographics.
This involves backlink building, promotion of contents on social media platforms, guest blogging and influencer outreach (if necessary)
To achieve this, I use Google My Business and other business listing/directory services online and encourage positive customer reviews.
By using online tools like Google Analytics, Google search console, etc., I monitor the key metrics.
Keyword researches, updating of contents and regular technical auditing continues.
Social Media Marketing
Firstly, I set clear goals on what’s needed to be achieved. Followed by identifying the target audience, selecting the social media platform of choice and deciding on the content type that will mostly draw the needed attention.
This simply involves the creation and crafting of high quality contents that aligns with the brand’s identity.
This involves timely response to comments and messages from the audience and sharing of the contents as well.
This gets done by firstly defining the ad campaign’s objective. Followed by designing ad creatives that are visually compelling, getting the target audience and finally allocating the budget.
This involves the use of social media analytical tools like Facebook insights, etc., to monitor the performance. Followed by A/B testing on multiple contents, to determine the best performing one.
This involves regular review on the campaign performance and making adjustments to optimize results.
This simply involves staying compliant to the platform’s guidelines.
This involves having detailed reports on the general performance and determining what works and what doesn’t, which gives room for proper adjustments to attain better and continuous results.